Velocity: Artur Bergman
Artur works for Wikia. WoWWikia is the 2nd largest wiki around.
Value of performance and reliability is around
WoW: $520 MM of profit per year, 99% reliable but users expect it, so it's really about setting expectations.
Operations is about using resources efficiently, reliably and has to be measured against revenues from user and the value of downtime (which must be computed): e.g. cost per page served is vital to guide decisions.
Example from wikia: 20% of all wiki pages went up from 200ms to 15s to load, 35% of pages were slow [per session] but that led to a 15% reduction of "fast" pages viewed, which has a clear cost.
Launched a project with 3 engineers for 4 weeks to improve page performance. Yielded good results but ads network is slowing down the whole thing. Since ads use document.write, wiki overrides it to allow for pages to load without waiting for ads to finish loading. This lead to more pageviews, but about 20% ads are not even loaded (network time-out, users clicks away).